The Scheller College of Business, in collaboration with the School of History and Sociology in the Ivan Allen College of Liberal Arts, has launched a new undergraduate minor – the Business of Sports and Entertainment. The minor offers students the opportunity to learn about the unique business models, legal considerations, and marketing strategies that drive the sports and entertainment industries.
The Business of Sports and Entertainment minor, available beginning summer 2025, is an answer to growing industry opportunities in Georgia and interest across the Institute from students in business, engineering, liberal arts, design, and more.